In the ever-changing world of Social Media, each day presents a new challenge for industry experts to stay abreast of the constant changes and consistently evolving platforms. For businesses, musicians, non-profits or other business entities who maintain a Facebook Business or Fan Page, it is now official the format will change to the Facebook Timeline feature March 30…whether you want the format to change or not! Additionally, LinkedIn continues to evolve its outreach and has created a new ‘Like’ button for your business website with the idea of directing consumers or interested individuals to your LinkedIn Company page. Changes, Changes, Changes!
For business owners interested in learning more about How to Master Pinterest for Business, there is a new E-book in the WGC website Resources Section. I will be composing a Blog this month end focusing on the benefits of utilizing Pinterest to promote your business’s products/ services, a quick crash course on how to use Pinterest and effectively integrating social media pages/ links into Pinterest.
If you want to discover How to Build a Powerful Business Presence on LinkedIn, there is also a new E-book available in the WGC website Resources Section. I will be covering the LinkedIn Business Company Page topic in more detail this month also. Here is the link for creating a ‘Like’ button for your professional Company Page on LinkedIn.
Ah Facebook, how I love your forceful changes and demanding ‘you will do this’ attitude. I am surprised the move to Timeline did not happen sooner. Facebook is not one to give users options of individualistic looks and I suspected some time ago personal users and Business Pages would be migrated to the new Timeline feature. Actually, I like the timeline feature and have been using the format since it was first introduced. Timeline gives a business the opportunity to create a nicely branded piece of digital media with the cover image and the new look organizes events, company information, photos, posts and other page elements into a fairly understandable and user-friendly format.
Thanks to the great team at HubSpot for putting together an extremely handy and comprehensive Complete Guide to Setting Up Your FB Timeline Page. This document is the handbook needed to guide you through the Timeline feature and effectively set up the new feature page and content for your business. Here are 10 Great Branded Cover Images that may give you ideas for incorporating a creative, novel branded cover image or artwork for your business too! If you are a musician, Ariel Publicity published an insightful Blog post this week providing ideas for creating a branded musician Timeline Fan Page.
Best of luck with the new challenges and changes upcoming on Facebook! If you are looking for ideas on creating a custom, branded cover image, call my fellow design collaborators at Grape Design; they will hook you up with a fantastically designed cover image at an affordable price. If you need guidance, resources or info regarding how to transition your FB Business Page to Timeline, please do not hesitate to give me a call.
Socially yours,
Will Gladhart
Will Gladhart Consulting, LLC